Sid helps you reach key decision-makers through person-based advertising on social platforms. IP Targeting complements this by expanding your visibility across entire organizations through company-level display ads.
These are shown on major news sites and trusted online publishers your target accounts already visit, reinforcing your message across multiple touchpoints.
What is IP Targeting?
IP Targeting delivers ads based on the IP addresses of the companies you want to reach. Instead of targeting individuals, it ensures your display ads are seen by people across the entire organization.
This approach is especially useful for reaching stakeholders beyond your main contacts - such as teams in product, IT, procurement, finance, and marketing - making it a strong addition to your social campaigns.
What’s Included
With IP Targeting, you gain:
Display campaigns focused only on your selected target companies
Seven ad formats, optimized for broad display visibility
Company-level performance data, including:
Impressions
Reach
Clicks
Why IP Targeting is Valuable in B2B
B2B purchasing decisions typically involve multiple stakeholders. While person-based ads on social are effective for reaching key decision-makers, they don’t always influence the full buying committee.
IP Targeting helps close that gap by expanding visibility within target organizations. It increases brand recognition across departments and supports long-term positioning across accounts.
Key Benefits
Benefit | Description |
Extended reach | Engage a broader set of stakeholders within each company |
Efficient use of the budget | Ads are only shown to companies on your target list |
Clear account-level insights | See which organizations are engaging with your campaigns |
Stronger ABM coordination | Helps marketing and sales align around account activity |
How to Get Started
Book a call with your Sid Success Manager
Choose your target accounts
Sid activates IP Targeted display campaigns across seven formats
Person-based social campaigns continue in parallel
You receive company-level reporting on impressions, reach, and clicks
Recommendation
For companies already using person-based advertising, IP Targeting is an effective way to build broader awareness inside each account. It supports your brand presence across multiple levels and strengthens alignment between sales and marketing as accounts begin to show signs of engagement.
Recommended ad spend is about 10 000 SEK/month.