Why
LinkedIn uses different delivery algorithms for video and image ads.
Because of this, all ads within a campaign must share the same format to ensure consistent delivery, performance tracking, and optimization.
In short:
A campaign can only contain one ad format type (either static or video).
Mixing ad types (e.g. JPG/PNG with MP4) in the same campaign will cause delivery errors or prevent ads from going live.
How we handle It
When your campaign setup includes both video and static ads, we:
Create a separate LinkedIn campaign for the video ads.
Keep all static (image) ads in the original campaign.
Ensure targeting, budget, and audience settings remain aligned across both campaigns for consistent reporting.
Minimum budget requirement
Since each LinkedIn campaign is treated as a standalone unit, a separate campaign for video ads requires its own minimum ad spend.
Minimum spend: 2,000 SEK per campaign (or local equivalent).
This ensures proper delivery and performance tracking of your video campaign.
What you can do
If you want to include both video and static ads:
Confirm whether you want us to set up a new LinkedIn campaign for your video ads.
Alternatively, you can choose to run only the static ads in the current campaign.