Which Companies and People Can We Reach?
We can reach companies and decision-makers that can be matched and verified against open and reliable data sources. The more complete and accurate your uploaded list is, the larger and more precise your resulting audience will be.
Why Don’t All Companies Appear?
There are several possible reasons why certain companies from your uploaded list may be missing:
Incomplete company names
We don’t manually review every company in the uploaded lists. To ensure that a company is included, its full name must be provided.
Example: If your list only says “Volvo,” we can’t determine whether you mean Volvo Lastvagnar AB, Volvo Personvagnar AB, or Aktiebolaget Volvo Penta.The company name provided is not their brand name
It’s quite common for companies to use one name for their public communication and website, and a different one as their legal name.
If only the legal name is provided, it can sometimes be difficult to match it correctly with the company’s brand name and website.Missing company data
Some companies have limited or no digital presence, making it difficult to verify and include them in the audience.Duplicate or unclear company relationships
In some cases, multiple companies share similar names or belong to the same group, which makes it hard to confirm which entity should be included.
Why Don’t All People or Roles Appear?
There are also reasons why not every individual or role is included:
Individuals may be linked to multiple companies
If it’s unclear which company a person is currently active at, we can’t reliably include them.Limited public information
We rely on open data sources (e.g., LinkedIn, public databases, and company registers) to identify and verify individuals. If no clear link exists between a person and a company in these sources, that person cannot be added.
How to Improve Match Rates
To help us build the most accurate audience possible:
Always provide complete and correct company names.
Include additional data points where possible, such as websites or email addresses.
The best option is to share the company websites for the businesses you want to reach, it’s the easiest way for us to understand exactly which company you’re referring to.
Make sure your list is up to date and free from duplicates.
Setting the Right Expectations
It’s important to note that it’s rarely possible to include 100% of the companies or contacts from an uploaded list. Our goal is to deliver the most accurate and relevant audience possible, based on the available data.
We also aim to educate our customers on what information we need to ensure data quality and to help set realistic expectations for what can be achieved.