Scope of Service
Always On (AO)
The Service provided by Sid is a fully managed, data-driven digital marketing solution tailored for B2B companies. Sid focuses on hyper-targeted advertising campaigns and precision outreach aimed at decision-makers within the Client’s Ideal Customer Profile (ICP). The Service includes the following core components:
Audience Creation and Targeting: Sid's operations team assists the Client in identifying and creating an audience of key stakeholders and decision-makers from companies that match the Client’s ICP.
Ad Creation and Design: Sid’s team develops a series of personalized ads, including thought leadership, Client testimonials, case studies, and product demos.
Ad Campaign Management: Sid launches and manages advertising campaigns via Sid’s ad account, using partner access to the Client’s account where applicable.
Ongoing Optimization and Reporting: Continuous monitoring, optimization, and reporting of campaign performance, with access to a performance dashboard.
Retargeting and Analytics: Sid installs tracking pixels on the Client’s website for retargeting purposes.
Consultation and Support: Sid provides ongoing strategic consultation and technical support throughout the engagement.
Precision Connect (PC): Conversation Handler and Network Builder
The Service provided by Sid is a fully managed sales automation solution designed to identify, engage, and convert key decision-makers at scale. Sid enables targeted relationship-building and meeting booking through AI-driven prospecting and personalized outreach. The Service includes the following core components:
Audience Identification: Sid uses AI to identify key decision-makers based on the Client's Ideal Customer Profile (ICP), delivering a validated list of relevant individuals.
Network Expansion: By connecting the Client’s LinkedIn profile, Sid automatically sends connection requests to the identified contacts, expanding the Client's network with the right people continuously.
Personalized and Automated Outreach: Sid runs LinkedIn and/or email outreach campaigns on the Client's behalf, with every message personalized to the Client's tone, brand, and campaign objective.
Insights and Notifications: Real-time insights and alerts when prospects connect, engage, or reply.
Conversation Handling and Meeting Booking (Conversation Handler only): Our Success Team manages conversations and books qualified meetings directly in the Client's calendar.
Authority Builder (AB)
The Service provided by Sid is a fully managed, organic content solution designed to position the Client’s team and company as trusted voices within their industry. Sid focuses on building thought leadership through consistent, high-quality content published on personal and/or company LinkedIn profiles. The Service includes the following core components:
Content Strategy and Strategic Guidance: A clear content strategy identifying key themes, messaging, and positioning.
Content Creation: Sid ghostwrites thought posts tailored to the Client's company page or individual profiles, matching their unique tone and expertise.
Dedicated Content Partner: A dedicated content partner, continuously bringing new ideas. Monthly strategy check-ins in order to stay aligned, relevant, and strategically on track.
Opportunity to Review: The Client reviews, edits, and approves every post before it’s published to ensure alignment with the Client's brand and voice.
Ongoing Publishing: Approved posts are scheduled and published consistently once per week to maintain steady visibility.
Network Expansion: By connecting the Client's LinkedIn profile, Sid automatically expands the Client's network with the right individuals based on the Client's defined criteria.
Service Terms
Always On (AO)
Ads: Standard delivery is 5 ads per batch every 60 days. Always On Package includes up to 12 ads when running multiple campaigns.
Audiences: Target audiences are based on Client criteria. Additional audiences may be purchased separately.
Campaigns: Always On Package includes up to three campaigns. Additional campaigns require an add-on.
Delivery: Initial delivery of ads and audiences within ten business days after receiving all necessary input and approvals from the Client.
Precision Connect
The Client must approve outreach templates and provide LinkedIn account access.
Outreach volumes follow LinkedIn best practices and technical limitations.
One round of template changes is included. Additional changes may incur fees.
Outreach and contact begin after Client approval
Authority Builder
Client-facing employees grant Sid secure access to publish content.
Each participant is entitled to one round of edits per piece of content.
The Client is responsible for ensuring employees comply with their company’s internal social media policies.
Posting of content begins after Client approval of templates and posts.
The Client agrees to pay a monthly license fee for each Service, in addition to a separate ad spend (for campaign-related services). Sid does not guarantee specific outcomes or results but will take reasonable steps to maximize effectiveness.
Sid is authorized to use the Client's logotype and mention the Client in marketing communications, including case studies and presentations, unless otherwise agreed in writing.
Purchase Terms
Start Date: Collaboration begins on the specified contract date with a kick-off meeting.
License Fee: Paid monthly in advance.
Setup Fee: Paid once per service onboarding.
Ad Spend: Decided by the Client with a minimum of 5,000 SEK/month. This applies only to the purchase of the service Always On, not Precision Connect or Authority Builder.
Agreement Duration: Monthly renewal until terminated.
Notice Period: Termination effective at the end of the following calendar month.
Commitment Period: Minimum 3 months from Start Date.
Invoicing
Payments in advance, due within 15 days of invoice.
Invoices include License Fee, Setup Fee (if applicable), and Ad Spend (applies only for contracts including the service Always On)
If the Client goes live later than the start month, ad spend is prorated as described in the Service Terms. (Applies only to the service Always On where ad spend is applicable)